Last Updated: April 2026

Privacy Policy – AMD Furniture Ltd.

AMD Furniture Ltd. (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit and use our website https://www.amdfurnitureltd.co.uk/ (the “Site”), purchase products, subscribe to communications, or otherwise interact with us.

By using our Site or services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect and process the following types of personal data:

a) Personal Information

  • Full name
  • Billing and delivery address
  • Email address
  • Phone number
  • Account login details (if applicable)

b) Transaction Information

  • Order details and purchase history
  • Payment information (processed securely by third-party providers; we do not store full card details)

c) Technical & Usage Data

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited, session duration, and interaction data

d) Marketing Preferences

  • Your preferences for receiving marketing communications

2. How We Use Your Information

We use your personal data for the following purposes:

  • Order Processing & Delivery: To process orders, arrange shipping, and manage returns/refunds
  • Account Management: To manage your account and preferences
  • Customer Support: To respond to queries and provide assistance
  • Marketing Communications: To send promotional emails and offers only where you have opted in (you can unsubscribe at any time)
  • Analytics & Improvements: To improve website functionality, performance, and user experience
  • Legal Compliance: To comply with applicable laws and prevent fraud

3. Legal Basis for Processing (UK GDPR)

We process your personal data based on:

  • Contractual necessity (to fulfil your orders)
  • Consent (for marketing communications)
  • Legitimate interests (to improve our services and website)
  • Legal obligations

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience.

Types of cookies we use:

  • Essential Cookies: Required for core functionality (e.g., cart, checkout)
  • Analytics Cookies: Help us understand how users interact with our Site
  • Marketing Cookies: Used to deliver relevant advertisements

You can manage or disable cookies through your browser settings. A cookie consent banner is displayed when you visit our Site.

5. Sharing Your Information

We may share your personal data with:

  • Payment processors (e.g., secure payment gateways)
  • Delivery and logistics partners
  • IT and analytics service providers
  • Legal or regulatory authorities where required

We do not sell your personal data to third parties.

6. International Data Transfers

If your personal data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

7. Data Retention

We retain your personal data only as long as necessary for:

  • Order fulfilment
  • Legal and tax obligations
  • Customer service and dispute resolution
  • Business improvement purposes

After this period, your data will be securely deleted or anonymised.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data. However, no method of transmission over the internet is completely secure.

9. Your Rights

Under UK data protection laws, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time

To exercise your rights, please contact us using the details below.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

12. Contact Information

If you have any questions or wish to exercise your data rights, please contact us:

Email: info@amdfurnitureltd.co.uk
Phone: +44 7735 776 895

13. Company Information

AMD Furniture Ltd.
Registered in England & Wales
Company Registration Number: 14085636
Registered Office Address: 23 Lambeth Road, Kingstanding, Birmingham, West Midlands, England, B44 9NR

14. Data Controller

AMD Furniture Ltd. is the data controller responsible for your personal data.

15. Regulatory Authority

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).